MAKE YOUR MARK ON THE GLOBAL ECONOMY
Craft & Capital is a public relations agency with a keen eye for translating client expertise into compelling stories, driving growth and building influential brands. Est. 1996.
WHAT WE DO
We get to know our clients as closely as we know our media contacts, making us the perfect matchmaker for developing the right media opportunities with the right message. Our craft is communications. Our capital is our expertise.
Let Craft & Capital be your conduit to the media outlets that are most respected by your clients, investors, and prospects.
Media Relations
Leverage powerful messaging that aligns with your key business goals, and tells your narrative and message in the way that will resonate and influence the marketplace.
Communications Strategy
Own your story and speak directly to key audiences through robust multi-channel content development efforts. We know you’re busy, so we can help craft your content.
Content Creation
Tools and tactics we use to support your business growth
PR Strategy & Messaging
Media Intelligence
Thought Leadership
Executive Visibility
Media Training
Research & Writing
Podcast Content Development
Social Media & Digital Presence Support
PORTFOLIO
We are fortunate to work at the nexus of innovation, finance, and longevity. Category leaders and fast-growing entrpreneurial firms work with Craft & Capital to develop clear, consistent messaging and build impactful communications programs that encompass a range of approaches and platforms. Here are some of examples of where craft meets capital in our work.
Powerful PR for Innovative ETF issuers
Craft & Capital first started representing ETF providers in 2007 and has clients in the space dating back 15+ years. Simplify Asset Management began working with Craft & Capital shortly after the launch of their firm.
Founded by ETF industry veterans, Simplify consistently brings to market first-of-their-kind fund offerings, solving some of the most challenging portfolio construction challenges facing advisors and investors.
Craft & Capital built a robust, wide-reaching PR plan, with education at the forefront, resulting in feature coverage in outlets such as Forbes, Barron’s, Bloomberg, Investor’s Business Daily, CityWire and more, helping the Simplify lineup grow to more than $1.6 billion in assets by the end of 2022.
Nothing Works if Nothing Trades
In addition to the asset managers, wealth managers, fintech innovators, research providers and educational organizations that make up so much of the Craft & Capital client community, there are teams providing the trading services that allow so much capital to move smoothly as institutions, advisors and retail investors position their portfolios for both the long- and short-term.
Baird, a longtime client of Craft & Capital around investment banking, wealth management, equity research and more, has worked with us for several years to publicize the views and approaches of their trading arm’s senior leaders, resulting in significant and sustained coverage in key outlets such as Reuters, Traders, Bloomberg, Nasdaq TradeTalks, ETF.com, ETF Prime, and many others.
Client Awards & Achievements
Awards and lists offer an opportunity for third-party recognition and visibility in various areas of the financial sector. We proudly oversee a robust awards program for our clients, which has resulted in dozens of meaningful wins in numerous top-tier earned financial services award programs over the years.
WHO WE ARE
We are a team of finance enthusiasts and storytellers whose collective decades of experience in the industry and extensive media connections make Craft & Capital a large presence in a boutique setting. Meet the analytical and creative minds behind the work.
Chris Sullivan
President
Hope Lyons
Chief Operating Officer
Aaron Siegel
Vice President
Rosa Sobrino
Account Manager
Emmie Twombly
Account Manager
Cecilia Coly
Senior Account Executive
Rob Jesselson
Senior Account Executive
Chase Kosinski
Account Executive
Veronica Pasko
Assistant Account Executive
History
Headquartered in the Flatiron district of NYC with a team on both the East and West coasts, and clients in the U.S., Europe, and Asia, Craft & Capital was built on the legacy of MacMillan Communications, established in 1996 by Mike MacMillan, one of the first and foremost practitioners of public relations for asset managers and others in the world of financial services. Having spent several years honing his craft at other agencies, Mike founded his own firm and built an organization that has developed a decades-long track record of creativity, connection and results.
Awards & Achievements
Craft & Capital is a decorated provider of counsel to the financial services industry and honored to have earned numerous awards throughout the years for Best Global PR Firm, Best PR Campaign, and more.
CONTACT US
Do you have news to get out or a story to tell? We want to hear from you.
New York
20 West 22nd Street, Suite 1605
New York, NY 10010
(212) 473-4442
